INFINIX DANCE CREW




Timeline
1 Month

TypeBranding



ProjectThe development of an effective visual design system for branding for K-pop dance group, INFINIX, located in Cincinnati Ohio. The brand includes logo devlopment, style guide, social media assets.









About



INFINIX is a new K-pop cover group that has recently debut with their first cover of Drama by AESPA. The name stems from infity and the unknown x factor of what the future holds as the team continues to grow and expand into other forms of dance and include people of all background. With growth into the future in mind, the team desired a sleek, futuristic concept with layered elements.















Sketches and Digitalization









Final Logo and Variations






Style Guide




Story Post


























Instagram Posts















YouTube Dance Cover




























Motion Tests



@ Jessica Blowers 2025